It’s time to bust myths and Beer the Beautiful Truth

IN AN Australian beer industry first, the nation's leading brewer, Lion, will add nutrition information panels to bottles and cartons across its wholly-owned Australian beer portfolio - meaning 887 million beer bottles every year will carry information on sugar, preservative, kilojoule and carbohydrate content.

The new labelling is the first stage of a long-term initiative called 'Beer the Beautiful Truth', designed to bust common beer myths.

The voluntary initiative was informed by consumer research showing 87% of Aussies don't know what goes into beer, and 73% want more information on the beers they drink.

Dan Murphy's Grafton manager Trent Lawrence said he thought the decision was a good one.

"As customers get more and more focused on things like carb intake and how much sugar is in a drink, these labels will allow customers an insight into what they're drinking." he said.

Mr Lawrence said he hoped the new information would change how his customers consume beer.

"There's a lot of misunderstanding about beer at the moment. For example, not many know that the difference between full-carb and low-carb beer is very small," he said, "so these new labels will hopefully allow consumers to be more informed."

The labelling will initially roll out on Lion's biggest beer brands as well as a range of smaller brands.



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