IF you are drunk, violent and disorderly you are unwelcome in the Clarence Valley and will cop a $550 fine.
That is the message licensees, state and local government are pushing with their It's Your Choice: Drink Smart campaign.
Member for Clarence Chris Gulaptis said the state government would contribute $49,000 to bus advertisements, posters, drink coasters and stand-up banners promoting the new Drink Smart campaign.
"We need to educate our young and adult population there is no place for drunk and disorderly behaviour, alcohol needs to be enjoyed responsibly," Mr Gulaptis said.
"The first thing 18 year olds want is to have a drink and there are so many other things that could be enjoyed."
"We are getting blotto and turning around the next day and saying we had a great night."
Mr Gulaptis said senior venue staff would be offered training in managing challenging behaviour.
"The training will give senior staff the skills to deal with problem patrons and diffuse potentially violent situations," Mr Gulaptis said.
"The participants will also be provided with toolkits to train more junior staff in managing challenging behaviour."
Clarence Valley mayor Richie Williamson said the North Coast was regularly identified as one of the State's worst trouble spots for drink driving and alcohol related violence.
"Our message is go and have a good time," Cr Williamson said.
"We're not saying don't drink.
"Have a good time, make smart choices and be considerate of others or pay the $550."
Mr Gulaptis said the campaign would run year long, peaking at holiday time.