Jewellery chain fined $250,000 for a misleading catalogue

JEWELLERY retail chain Zamel's has been fined $250,000 for misleading consumers over savings promoted in sales catalogues and online over two years between November 2008 and May 2010.

The fine was imposed by the Federal Court today, after a lengthy Australian Competition and Consumer Commission investigation into the advertised prices of 44 jewellery products.

While Justice Bruce Lander found Zamel's had misrepresented the savings in August, the $250,000 fine was not officially imposed until today.

The fine was particularly related to the retail chain's May 2010 catalogue, in which the advertised sales prices were actually available outside the advertised sales periods.



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