INNOVATION AHEAD: The new owners of Kimberley Kampers said they are determined to keep manufacturing in Ballina while sourcing global technology.
INNOVATION AHEAD: The new owners of Kimberley Kampers said they are determined to keep manufacturing in Ballina while sourcing global technology. Contributed

Kimberley Kampers' new owners strive to be world's best

WHEN Brett McLaren and James Cockburn decided to buy Kimberley Kampers, they knew they would be putting their heart and soul into the business.

Mr McLaren said the pair were determined to ensure under their management, the Kimberley Kampers brand would shine brightly.

The former general manager of the firm which was founded in 1993, Mr McLaren said the business would continue manufacturing in Ballina, while encompassing the world's best technology.

"Kimberley Kampers will retain our global sourcing, it was incredibly adept at this which helped keep our product at the forefront of the industry, but we are also passionate about local manufacture," he said.

"I'm a huge advocate of rural and regional business and we will leverage the local expertise, will certainly use local suppliers wherever possible and will continue to employ skilled locals."

Mr McLaren said they were looking to start manufacturing again in March and begin production on a small scale with a staff of between 20 to 25.

"We expect to have a ramp-up period over the next few months and over the next two to three years expand closer to the past levels of production," he said.

In April the full range will be revealed at the Sydney Caravan Camping and Supershow.

"We will be unveiling some enhancements to the Kimberley Kampers designs," he said.

"The guiding principal has been 'travel small and light but camp large with plenty of room to enjoy the great outdoors' and have it hassle-free and will adhere to this."

Mr McLaren said one of the reasons he and Mr Cockburn were so passionate about the company was because it had so many customers equally loyal to the business.

"Our campers and caravans are there to augment their travel, not be the travel experience," he said.

"Our customer base has predominately moved through the product range as they enjoy independent travel to beautiful parts of Australia and we don't see this changing."

Mr McLaren said he and Mr Cockburn, who was formally the Kimberley Kampers agent in Queensland, understood the huge opportunity to build on the brand's heritage of innovation, quality and reliability.

"We can now look at how we do things from a production perspective," he said.

"Now we can build processes and systems in line with our ideals and values".



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