SUPPORT for Labor appears to be heading in the wrong direction as the Federal Election campaign enters week two.
The second Newspoll of the campaign showed Labor's primary vote slipping two points to 35%, while the Coalition's was up by the same amount to 46%.
Using preference flows from the 2010 election the Coalition's two-party-preferred lead was unchanged at 52-48%, which if replicated across the country on election day would lead to Labor losing eights seats.
Labor's primary vote also fell in the latest Morgan poll, down 1.5% to 36.5%, while support for the Coalition improved one-point to 44%.
Like Newspoll the 2PP result was unchanged, although it show the parties locked at 50-50% which would result in another hung parliament.
Movements in both polls were within the margin of error and came after a week in which Labor was not only battling the Coalition but media giant News Corp.
The results were also consistent with two polls released over the weekend, which had Labor trailing 51-49% (Galaxy) and 52-48% (Nielsen).
But it's not just Labor that appears to be losing favour with voters.
Newspoll showed while Mr Rudd remained the voters' choice as better prime minister, his 22-point lead of a month ago had narrowed to just nine, 46-37%.