Industrial are marketed as 'sexy'

HOW do you make an industrial area sexy, or at least give it additional appeal?

That is the question being posed by the Clarence Valley Council as it looks to improve the marketability of the South Grafton industrial area.

The estate, earmarked in the recently released Mid North Coast Planning Strategy, is identified as an industrial land expansion area.

Clarence Valley Mayor Richie Williamson said that for some time there had been ongoing work to develop a set of achievable design solutions that would enhance the visual appeal of the estate and its marketability.

“Council signed-off on the design framework at its February meeting by adopting the South Grafton industrial estate landscape precinct plan,” Cr Williamson said.

“The estate's unique landscape features, proximity to residential zones and large forested areas to the south, have led to a vision for the estate as a 'living working environment'.

“The plan was in place to direct council investment into the estate, inform future private sector development in new land-release areas and assist with voluntary upgrades by existing land owners and businesses,” he said.

Economic activity based within industrial lands across the Clarence Valley represents 22 per cent or an estimated $220 million of gross regional product, higher than the State average of 20.7 per cent, and accounts for 17 per cent of all employment.

“The continued growth of particularly export-related activity is fundamental to the Valley's economic well-being in an increasingly challenging operating environment,” Cr Williamson said.

“The availability of commercially appealing industrial land is therefore strongly linked to the competitive positioning of the Clarence Valley as a place to do business and invest.”

Groundwork in the South Grafton Industrial Estate is expected to start late this year.

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