LOCAL movie buffs have given the tick of approval to a movie that revolves mostly around activities in the buff.
Fifty Shades of Grey is already cracking the whip at the Australia box office, with Village Cinemas recording their fourth-highest pre-sale amount.
Advance sales at Event Cinemas topped $2 million.
In the Clarence Valley, the story is much the same for the adaptation of E.L. James's erotic bestseller, ahead of today's predicted Valentine's Day boom.
Tickets to a special 50 Shades event put on by Yamba Cinema last night sold out in four days, three weeks ahead of the event.
Owner Debbie McCredie said the movie's first screenings on Thursday revealed interest from people of all age groups, and a surprising number of men.
"We've had a lot of men in who say they've read the book and we've already sold a lot of Valentine's Day deals," she said. "I thought men wouldn't want to go near the place."
While Ms McCredie is yet to watch it herself, she said she was looking forward to seeing how they put it all together compared with the book.
At the Saraton about 300 people turned out to the movie's first screenings on Thursday, with people crammed into the hallway as they waited for the last session of the night.
Manager Shelly Gilbert said she was also surprised at the number of men coming to see what all the fuss was about.
"It's quite funny. We've had lots of comments," she said. "Everyone seems to be enjoying it.