MUNCH TIME: Grafton McDonald's owner operator David Munro and operations supervisor David Atherton share in the success of the Create Your Taste range.
MUNCH TIME: Grafton McDonald's owner operator David Munro and operations supervisor David Atherton share in the success of the Create Your Taste range.

Local Maccas embraces digital to create more jobs

THE CLARENCE Valley has just stepped its fast food restaurants into the 21st century with the introduction of McDonald's new 'self-service' Create Your Taste concept.

But not only has the concept revolutionised the way in which Valley residents will eat their favourite fast foods, it has also created a micro-economic boom with the instant creation of more than 30 jobs across the Valley.

McDonald's Grafton operations supervisor David Atherton said it was a fantastic initiative to be able to boost the Valley in more than one way.

"It gives the customers more choice and a much more enjoyable dining experience," he said. "But it also boosts the Clarence Valley's levels of employment.

"Any jobs for the Valley are fantastic in my opinion, and the fact we will be providing these to all local people is great."

"The Create Your Taste initiative can only be a winner in my eyes."

Owner operator of Grafton McDonald's David Munro said it was exciting to bring his business further into the digitised society.

"Society is becoming a much more digitised world," he said. "We have Facebook, Instagram and other social media platforms that everyone is utilising all hours of the day.

"Now we can join this world by introducing a digitised self-service feel that is extremely customer friendly."

Mr Munro was also pleased that current staff will receive further hospitality training to deal with the new facet of table service.

"It is fantastic, now they have further qualifications," he said.

The newly fitted Grafton McDonald's can be followed on their Instagram account



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