Editorial - Tuesday, August 13: Make Valley our brand

I READ with interest the story from 10 years ago featured in Today in History.

"Grafton goes for broke" was the headline and told of how Grafton City councillors voted unanimously for amalgamation of the Clarence River County Council.

While it was amalgamation of a different sort, the "A" word always sends alarm bells ringing and it's interesting to think about it in the context of the formation of the Clarence Valley Council one year after that article.

It's interesting to look back and see exactly what has transpired.

And it's difficult to see that amalgamation wounds have not yet healed. But there's no going back now and with talk of further local government mergers in New South Wales, for the Valley to remain a single entity we seriously need to find a way of working together before we end up in an even bigger "super council".

When I attended the Country Expo in Sydney last year, every one knew Grafton and they knew Yamba and Maclean.

They didn't, however, know where the Clarence Valley was.We need to focus on promoting the region as a whole as a Valley which, literally from top to bottom, has it all.

Jenna Cairney
Editor



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