UPDATE: THE Pacific Highway has reopened on the Coffs Coast following this morning's fatality on the Pacific Highway between Macksville and Nambucca Heads.
A Coffs Coast man was reportedly killed when the southbound sedan he was driving crashed head-on into a northbound b-double near the Lumsden Lane intersection, police said.
Crash scene investigators established the fatal crash happened in the northbound lanes of the highway.
Today's fatality happened on the same stretch of highway as a two vehicle crash that occurred on Tuesday.
Police said the family of the deceased driver has been notified and crash scene investigations are continuing at this stage.
EARLIER: THE Pacific Highway is closed in both directions between Nambucca Heads and Macksville after a fatal crash involving a heavy vehicle and a car.
Emergency services were called to the scene on Saturday about 4am and found a northbound b-double and a southbound sedan had collided in the northbound lanes.
A man driving the car died at the scene, police said.
The truck driver has been taken to Macksville Hospital suffering shock. He will also undergo mandatory tests.
The highway is expected to be closed for some time while the site is examined and the wreckage is removed.
Motorists are advised to avoid the area as lengthy delays are expected.