SURELY pedestrians and motorists travelling down Prince St have noticed a brighter outlook.
The new look city centre street has been given a recent revitalisation thanks to the implementation of new bright banners.
"Apart from boosting our economy, the banners will bring our events alive and encourage visitation to our beautiful City," Mayor Richie Williamson said.
Even the local businesses have given the move a big thumbs up.
Local business owner, Noel Smith, said the new banners will provide a boost to local businesses.
"The Chamber of Commerce and City Centre Traders welcome the new festive banners in Grafton's main shopping area," Mr Smith said.
"I believe this will entice more people to shop locally".
In 2013-14 Clarence Valley Council has provided sponsorship of more than $92,000 to more than 40 local events.
The banners create an opportunity to promote some of the major sponsored events.
The unique track system has allowed Council to create a vibrant and strong visual presence by using the existing lampposts, and could be utilised by any other street within our valley with lampposts.
It also has the added convenience of allowing Council staff to change over large banners and flags high above the street while remaining safely at ground level.
Prince St will now go uninterrupted when the time comes to change banners as this new system is a time saver and eliminates the need for cherry pickers or power outages, this is a huge cost saving compared to the older banner system.