New billboard design will capture tourists’ attention
PASSING motorists will come face to face with some groovy billboards now erect on the Pacific Hwy's northern entrance to Grafton and on the Gwydir Hwy.
Grafton is the focal point for the intersection of three major highways - the Pacific Hwy, Gwydir Hwy and Summerland Way - and receives a lot of traffic.
Clarence Valley Mayor Richie Williamson said the billboards were a great way to attract visitors to the region.
"Local graphic artists were invited to submit concepts for the new billboard design," Cr Williamson said.
"The new signage was successfully designed by local graphic artist Jess Francis from Yoohoo Web and Graphic Design.
"Jess's Grafton billboard concept design definitely wowed the selection panel and will definitely capture the attention of bypassers."
Deputy Mayor Craig Howe, who chaired the selection panel, said the billboards were designed to not only attract visitors, but extend their stay.
"It can only enhance and boost our economy in the Clarence Valley," he said.
The design promotes the city of Grafton by showing multiple aspects of what's on offer and encouraging visitors to "discover it all".