HER day starts as soon as she opens her eyes in the morning and sometimes it doesn't slow until the wee hours of the next day.
With a jam-packed schedule running around for three children and a photography business, it's no surprise downtime for our third mumtrepreneur is a rarity.
A former hairdresser, South Grafton's Nicole Cameron gave up that gig when her children were born.
"Then I decided I didn't want to go back to hairdressing, and I always loved photography so started doing more of that," Ms Cameron said.
"I bought my first DSLR [camera] when I had Lachlan and always played around photographing him and then two years ago my sister-in-law fell pregnant and I said 'Let's do a maternity shoot'."
From there her passion for photography continued to grow and with a little nudge from a friend, she set up a Facebook account displaying her work.
Now she does a couple of shoots a week.
Ms Cameron said in between getting Lachlan, 6, ready for school, Emma, 4, ready for preschool, taking them to sport training and doing it all again in reverse of an evening, plus keeping two-year-old Zoe entertained, it didn't leave much time for herself.
Ms Cameron mostly photographs children and newborns.
"I usually do shoots on the weekend when my husband (Leo Cameron) can watch the kids, and then edit at night time during the week once the kids are in bed," she said.
"Or if they're happy to come here during the week, Zoe usually helps me out by making the kids smile."