Glen Casey with some of his lures that are made in his backyard shed in Bexhill.
Glen Casey with some of his lures that are made in his backyard shed in Bexhill. Ross Kendall

Northern Rivers lure maker’s plans to hook the US

BEXHILL lure maker Glen Casey already supplies his products to some of the best local anglers, but he has his eyes on the American market as he continues to grow his business.

At least two of the professionals at this weekend's Wilsons River Rumble bass fishing tournament in Lismore will be using the locally built and designed Bassman Spinnerbaits.

The extensive range of lures are sold Australia-wide to help anglers catch fish such as bass, Murray cod and yellow belly.

A good lure will attract fish because of the vibration and light flashes it makes as it is pulled through the water, Mr Casey said.

Professional Australian angler Carl Jocumsen uses the locally-made lures when competing in the United States, sometimes vying for as much as $100,000 in prize money.

Mr Casey has plans to visit the United States in July as he follows through on plans to start wholesaling into one of fishing's biggest market places.

"We want to break into the US," he said.

Mr Casey's backyard shed includes the manufacturing facilities and office for the business that he has successfully grown since acquiring it in 2003 with his wife and business partner Sue Casey. The lures are fully moulded, assembled and painted on site, and the business employs up to four locals.

The one major problem he has with running a successful business is that he never actually gets time to go fishing himself.

"I grew up in Byron Bay and used to get out onto the water fishing, or into it surfing every day," he said.

After moving to Bexhill to grow the business, he rarely has time now to get to the water.

But he will be taking the time to see how his lures go at this weekend's bass tournament, and plans to be at the weigh-in for the results.

FISH COMP

What: Wilsons River Rumble, hosted by B.A.S.S. Australia Nation and Lismore City Council

Where: Pros take off at 5.30am at the Ballina Street Bridge boat ramp

Results: Weigh-in daily at 2pm at Riverside Park, Lismore.



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