Optus enters a new world
THERE'S a buzz in the air at the Optus Network Communications store in Grafton Shoppingworld.
No, the employees haven't put all their phones on vibrate. It's a different kind of buzz.
The store is literally ringing with excitement.
Chances are you've already noticed the construction work taking place in the store's vicinity.
But what you may not have known is what you have been casually strolling past is the new direction Network Communications is heading in.
Manager Nathan Thompson said while the local communications branch would remain a “premium dealership” upon reopening, the store is currently being refitted to have the interior look and feel of “Optus World”.
“Optus World is a different chain of the Optus network. Its evolving into a new retail brand which is the Optus ‘Yes' store,” he said.
“While the Optus ‘Yes' stores allow Optus to offer a wider range of services to our customers, essentially we are still network communications here in Grafton and we will continue to be our own franchise.
“The bonus of the new store will have more accessories, more current phone plans, the latest digital technology and mobile phones.
“It's all about making access to high quality technical products and services easier.
“In refitting the store here in Grafton we're allowing our customers to experience our telecommunication products in store.”
Since joining the Optus Network Communications team in 2006, Nathan has seen a steady growth in the popularity of Optus in Grafton.
He puts it down quite simply to the competitive rates, increasing coverage range, and attractive phone plans Optus delivers.
“The last 12 months in particular we've seen a jump in the number of people choosing to use Optus,” he said.
“And as well as refitting our local store, Optus is currently upgrading the local transmitter towers and expanding its coverage areas as more people join the network.
“To put it simply, you could say the future of Optus and Network Communications is looking firm, which is obviously good for our team.
“We've got a very dedicated group of people and, despite the premises gaining a new look, we're staying the same.
“The only change is we will have a fully-trained business specialist come on board and they'll be able to sit with our customers and tell them if they're on the right plan or not, and how they can make the most of their current plan.”
The new-look Network Communications store is set to reopen its doors on Thursday.