Page's Facebook users highly engaged when it comes to Budget

FACEBOOK today released Budget conversation data on what Australians have been talking about on the platform since March 21 - when Prime Minister, Malcolm Turnbull, announced the Budget would be brought forward to May 3.

The data shows that when it comes to discussing the Budget on Facebook, the most highly engaged Budget-related conversations are occurring in rural electorates.

Page, currently held by National Party MP Kevin Hogan, was the second most engaged electoral division in Australia, behind its northern neighbour Richmond, held by Australian Labor Party MP Justine Elliott.

Most engaged electoral divisions (as a percent of monthly actives in each division):

  • 1. Richmond (NSW)
  • 2. Page (NSW)
  • 3. Macquarie (NSW)
  • 4. Lyne (NSW)
  • 5. Dawson (QLD)

Looking at a heat map of the concentration of Budget-related conversations on Facebook over the past three weeks, there is a strong concentration on the northern New South Wales Coast and the areas along the coast and in mid-Queensland.  

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Tony Abbott is the third most mentioned Budget-related term, despite holding a backbench position in the government.

Top issues discussed in Budget-related conversations included negative gearing, climate change, income tax, big business and asylum seekers.

Most mentioned budget-related terms (in order)

  • Malcolm Turnbull
  • Liberal Party
  • Tony Abbott
  • Labor Party
  • Bill Shorten
  • Scott Morrison
  • Clive Palmer
  • Liberty Alliance
  • Negative Gearing
  • Climate Change
  • National Party
  • Income Tax
  • Big Business
  • Asylum Seekers
  • Liberal National

Most discussed budget issues:

  • Taxes: 70%
  • General: 58%
  • Deficit/Debt: 5%
  • Spending: 5%

Top issue word pairs used in discussion about budget:

  • Negative Gearing
  • Climate Change
  • Income Tax
  • Big Business
  • Asylum Seekers

This data covers people in Australia talking about the budget between March 21 and April 27. 

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