THE NSW Government today unveiled the first two Traffic and Highway Patrol cars to be branded with important road safety messages.

The newly reformed Highway Patrol Command is being used to communicate the government's new 'Plan B' drink driving campaign and will see 50 unmarked cars over the next year carry the road safety messages.  

"Importantly, vehicles will be marked with messages most relevant to the roads they patrol," Police and Emergency Services Minister Michael Gallacher said

Roads Minister Duncan Gay said the State Government planned to communicate the messages of the Plan B campaign through a number of mediums.

"Last year there were 71 people killed and 1,176 people injured in crashes involving drivers who were over the legal blood alcohol limit," Mr Gay said.

"This campaign communicates a simple but very important message - if you drink, don't drive.

"We have the campaign on television, but working with police in a coordinated effort is vital to getting this message out," he said.

Assistant Commissioner John Hartley, who is the Commander of the Traffic and Highway Patrol Command said tragically 280 people have lost their lives on NSW roads, 31 more than the same time last year.  

"Any initiative that helps deliver road safety messages to motorists is a worthwhile cause, and we will continue to work with our partners to do whatever we can to make NSW roads safer," he said. 

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