PLANTATION Motel owner Patricia Cranston has heard the tell-tale sounds of twisting metal and screeching brakes so many times her response is automatic.

"Now it's something where you just run and don't even think, you grab your phone and dial Triple Zero on the way," Ms Cranston said.

It is exactly what she did on Tuesday night, to find out another life had been claimed by Tyndale's deadly stretch of highway.

The death of 19-year-old Fernvale man Sam Reeve marks the second fatality at Tyndale this year, and until the notorious section of the Pacific Highway is upgraded, Ms Cranston, like other residents in the area, is at a loss as to what can be done to make the single carriageway road safer.

RELATED: 19-year-old North Coast man killed in horror Tyndale crash

In June 2014, a 10-year campaign by the Tyndale Progress Association to lower the speed limit from 100kph to 80kph in an effort to curb the horrific road toll.

It seemed to make a difference for a while, according to the association's president Terry Radford, but driver error and people flouting the speed limit made it more dangerous.

LETTER: Deadly cocktail of circumstance and conditions

Mr Radford, who lives next door to the Plantation Hotel, said he didn't think there was any option for the speed limit could be brought down further, but said he would like to see a speed camera, even temporarily, introduced along the Pacific Highway to slow people down.

"As far as I'm concerned if you take your time and be patient it's quite safe," he said.

"But people still think they need to drive over 80km/hr to overtake.

"Even more police presence; that might slow them down along the way. It might be the next best thing until they build the new highway."

DEATH VALLEY: Tyndale's tragic highway history

It is uncertain exactly when the highly troubled section of the highway will be upgraded, but with works already under way in the Clarence Valley the Tyndale section should be turned into a dual carriageway by 2020 at the latest.

"Unfortunately I can't see any more resolutions; the 80km speed limit has even been extended further on from the Brisbane end for roadworks. That has made a difference but until the roadworks are completed I can't see any change," Ms Cranston said.

"We have a progress association meeting every month so next month we will bring it up to the meeting.

"Maybe the speed limit should be reduced further down, or we have flashing lights everywhere, or we put in a temporary speed camera to see what the trend is, because I'm quite certain a lot of people don't travel at 80km."

Until then, Ms Cranston she just hoped it didn't happen again.

"I couldn't get back to sleep until 3am (on Wednesday night), I just kept thinking about that poor kid," she said.

"The young boy and his dad were lucky they were flipped out of the way. The boy had a gash on his head and the dad had sore ribs, but they were in front of the truck so it could have been much, much worse."

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