Proof Christmas really is the silly season
AH, SUMMER. How sweet is it?
There is something special about this time of year. Something magical. And as we all know, the best way to capture magic is with a chart. So without further ado I present the charts of summer.
Perhaps the best thing about summer is how the diet goes out the window. Australians spend far more on food in December than at any other time of the year.
This next chart shows the annual spike, which is normally 20 to 30 per cent more than the average of the 11 months before hand.
What's weird is how skinny April is. I would have thought Christmas leftovers meant January would be the month we spent the least on food - instead it's April (except for February, which is truncated). Do people still give up things for Lent? Is that a thing?
Have you looked for a car park recently? There are none. Everyone is at the shops.
December is the big month for retail. What this next chart shows is actually it used to be worse.
We once waited until December to really blow it all out. December was once more than 50 per cent busier than the other months. Now things are a little cruisier - December is more like 30 per cent busier.
(All this really means is that it is now hard to park your car at all times of year. Sigh.)
Australians are not averse to a quiet moment with a refreshment and at this time of year it is all about whites.
Red wines are there for us in the long dark days of the football season, but once the cricketers are in the nets the rieslings and Sauvignon Blancs come out, guns blazing, and take over.
You can only imagine how much this very prudent choice saves our nation when it comes to stain remover.
OK, you've been enjoying the charts so far but they're about to take a turn.
Summer is murder season.
It is awful but it is true. Yikes. Go easy on all that white wine and be kind to your loved ones.
Hey. I'm not going to leave you on a bad note. Let's remember the good things about this fine country. And when I say fine I mean it in the Bureau of Meteorology sense.
Summer means sunshine.
(Charts like this make me seriously question why I live in Melbourne.)
The pattern I described above is not true everywhere. In Darwin, Monsoonal weather comes in during December. But seeing how they get more sunshine than you can shake a stick at during the rest of the year, a few clouds on the horizon probably feel overdue.
The Darwin pattern is shown below alongside poor old Hobart, the one place I never fantasise about moving to.