Jim Smith, who did part of his apprenticeship at the Red Bull Butchery 31 years ago, with Red Bull Butchery owner Geoff Jones. He has moved the business name to the Holiday Coast Meats shop in the BI-LO complex.
Jim Smith, who did part of his apprenticeship at the Red Bull Butchery 31 years ago, with Red Bull Butchery owner Geoff Jones. He has moved the business name to the Holiday Coast Meats shop in the BI-LO complex.

Red Bull scoots across the bridge

FOR OVER 40 years the Red Bull Butchery had been a Junction Hill institution.

Unfortunately its doors have been closed for the last time but the business name has been retained in a shop at South Grafton.

Geoff Jones, who also owns Holiday Coast Meats, purchased the Red Bull about 18 months ago.

After weeks of roundtable discussions he decided that the most financially sensible thing to do was to shut the shop in Junction Hill.

“It was a really hard decision for me to make, but as a businessman I think it was the right one,” Geoff said.

Geoff maintains that his intentions when purchasing the butchery were to develop and upgrade the shop.

“Junction Hill is a growing area and I wanted the Red Bull to grow along with the community that surrounds it,” he said.

“This is the last thing I wanted to do.”

While the name Red Bull has come over the bridge to the Holiday Coast Meats shop front in the BI-LO shopping complex, Geoff still owns the business.

“Despite the move I have been able to keep on all of my staff, so in that respect no-one has lost out,” he said.

“I also wanted to retain the Red Bull brand, so it has moved. I am still leasing the building and will consider re-visiting the possibility of opening a butchery in Junction Hill because I do see the area as viable.”

When it comes to customers moving away from visiting their local butcher, Geoff puts it down to the simplicity and ease of convenience shopping.

“I understand that people want to go for the easy option and pick something up from Coles or Woolies,” Geoff said.

“However, I am local and my beef is sourced locally and my pork and lamb are sourced regionally. Butchers also take pride in the quality of their product and aim to keep it consistently excellent.

“We rely on word of mouth and lose business if we have one slip-up, so we really do try to keep people happy,” Geoff said.



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