CLARENCE Valley Mayor Richie Williamson, who will witness the Professional Bull Riding Tour as a novice class spectator, said he was excited an event of such high calibre was coming to the valley.
"These guys and girls have a lot more guts than I'll ever have," he said.
"Those animals are mighty.
"I haven't been to one of these (events) before, so it's going to be quite an experience - not just for me, but the whole valley."
Cr Williamson said it was hard to pinpoint the economic value of events such as the PBR, but it was substantial.
"For the Yamba triathlon, we estimated it would have been worth an estimated $190 per person per overnight stay," he said.
"For the people who came just for the day, the estimate was about $130.
"There's going to be a lot of people coming to town for this, so there'll be an important financial injection.
"But just as importantly, it provides a type of entertainment at a high level that we have never previously seen in the Clarence Valley. It will bring locals out, they will spend money and I'm sure will have a great time.
"I would very much like to see it become an annual event."
Cr Williamson said the thing he was looking forward to most about the March 28 event was that he would be nothing other than a spectator.
"Getting thrown from a bucking bull doesn't appeal to me at all, so I'll be happy to sit in the stands and watch the professionals do it."
Adult premium ringside $40
Children 4-16 premium ringside $20
Family premium ringside (2A+2C) $100
General admission adult $30
General admission children $15
General admission family $75.
Tickets are available from The Daily Examiner office at 55 Fitzroy St or head online to http://www.eventopia.co.