MESSAGE OF HEALTH: Sunshine Coast eco-model Amanda Rootsey is the face of Natural Beauty Week.
MESSAGE OF HEALTH: Sunshine Coast eco-model Amanda Rootsey is the face of Natural Beauty Week. Geoff Potter

Role model for ethics, naturally

SUPERMODEL Linda Evangelista may not get out of bed for less than $10,000 a day but Sunshine Beach model Amanda Rootsey will only work with eco-friendly and ethical labels.

Amanda has worked as a model for 10 years but when she was diagnosed with cancer about three years ago her outlook changed.

"I really changed my whole lifestyle," she said.

"A few people started getting in touch with me, who were doing things in a beautiful way - using fair trade and organic fabrics - and I thought: 'I'm happy to work with those brands'.

"So I decided I'd keep doing it, but would be quite strict in my values."

Amanda is the face of Natural Beauty Week and reminds Australians that what goes on the skin goes in.

"When I was diagnosed with cancer, I did research into the chemicals we put into our body through beauty products, what we eat, even the dyes in our fabrics," Amanda said. "It's pretty alarming where chemicals are coming from.

"The beauty industry is different from the hospitality industry. It's not regulated in the same way - 10,000 chemicals are found in cosmetics and 90% haven't been tested for safety. That's quite a lot and of these chemicals, 60% make it into our bloodstream.

"So it's really important we take notice of what we're putting on our skin." See http://www.naturalbeautyweek.com.au



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