Savage response to gov’s ‘lame’ videos
Yesterday the Victorian government launched a new ad campaign to promote "staying home, staying safe" as the state enters its seventh week in lockdown, but it's been met with derision by the Victorian public.
The short clips feature a number of prominent Australians, including Magda Szubanski, Shane Jacobson, Tayla Harris, Waleed Aly and Nazeem Hussain, who encourage handwashing, mask-wearing and other law-abiding behaviours.
However, the 'Staying Safe is in Our Hands' Campaign hasn't impressed everyone with some accusing Premier Daniel Andrews of being tone deaf and others calling it lame and "bottom of the barrel".
"As part of the latest in the Victorian Government's communications campaign, some of our most loved Victorians are here to remind us all - staying safe is in our hands," Victorian Premier Daniel Andrews put out in a statement.
"That includes small but simple things like wearing a mask, washing your hands, keeping your distance - and getting tested if you have symptoms.
"Using Victorian voices and a very Victorian sense of humour, this is the latest in our ongoing advertising and communications efforts and will be successively rolled out on social media channels in the coming days."
The first video stars comedy actor Magda Szubanski playing the iconic role of Sharon Strzelecki from Kath and Kim.
In it, she plays netball by herself while wearing a mask.
"I tell you what, I am so over this lockdown," she tells the camera.
"Playing netball by yourself isn't all it's cracked up to be, especially when you still can't even win.
"But you know what? It's not the lockdown that's the enemy, it's the virus.
"And the sooner we obey the rules, the sooner this will all be over."
The other video stars Aussie comedian Shane Jacobson, best known for his 2006 movie Kenny.
"When I was a little tacker, they used to have an ad campaign for condoms. And they had a slogan which was 'if it's not on, it's not on'," he said.
"Now thank goodness my parents didn't follow that advice or I wouldn't be here today. But you know what? I am here today and I'd like to stay here.
"So I'm bringing the slogan back. If it's not on, it's not on.
"So whack one on your face. I'm talking about the mask of course, not the condoms."
There are eight ads in total but these are the only two released so far.
Some Victorians aren't too happy about it though.
DAN, NOT MAGDA.— James Newbury MP (@newbury3186) August 22, 2020
How angry are Victorians? They have turned on much loved ‘Sharon Strzelecki’.
Magda read a script - with good intentions.@DanielAndrewsMP wrote the condescending script telling us we aren’t “obeying the rules”.
I’m angry. Angry at Dan.#springst #auspol
Some took offence at the patronising tone while others simply admitted they didn't like some of the media personalities.
Just when you thought it could get no worse in Victoria, Waleed to be unleashed to every household https://t.co/dIMcKVB6za— Michael Smith News (@mpsmithnews) August 22, 2020
Who on earth could possibly believe Waleed Aly hectoring people via a TV ad is going to cheer anyone up? 🤪— 💧 Jacko Mills (@JohnnoMills) August 22, 2020
Ah...so Magda took it upon herself to patronise her audience. Good to know. pic.twitter.com/QWAIBLwTFv— Jen (@demongrrl51) August 23, 2020
However, others had nothing but praise for the videos and the actors in them.
Some trolls are attacking the absolutely wonderful @MagdaSzubanski for her delightful ad as Sharon playing netty, reminding Victorians to do the right thing and follow the rules. Why would you do this?!😟 Magda is a national treasure.#WearAMask #StopTheSpread #COVID19Vic— Peter Murphy (@PeterWMurphy1) August 22, 2020
People trolling @MagdaSzubanski for reprising an iconic and beloved piece of Australian comedy to bring a tiny semblance of joy to this hellhole of a year is PEAK 2020. FFS.— Georgia Love (@GeorgieALove) August 22, 2020
The racist bigots are out in full force tonight having a go at #WaleedAly being part of the govt ad. How sad.— Susan Taylor👁️ 😷🐨 #DanIsHereToStay #Renewables (@suzlette333) August 22, 2020
Others pointed out that Jacobson hadn't copped any criticism.
Wondering if Shane Jacobson is receiving the same backlash as Magda. Somehow I doubt he is.— MsGoHardVictoriaWeCanDoThisPraxis (@MsPraxis) August 22, 2020
Szubanski herself weighed in on the debate, revealing that the ads had also brought a lot of COVID-19 conspiracy theorists out of the woodwork, especially to her private inbox.
Ok here’s the thing. Troll me much as you like I am NEVAH gonna close my Twitter account. Bring it Covid Deniers - let’s see what you got. Let’s bring you right out into the sunshine. Let’s see your real names. And your real facts. Let’s see the whites of your eyes 👀— Magda Szubanski AO (@MagdaSzubanski) August 23, 2020
The ad campaign comes as Victoria recorded 208 cases today, ending its two-day low streak of less than 200 cases.
Originally published as Savage response to gov's 'lame' videos