Sordid details have emerged about the toxic camp that instead of pushing the Adelaide Crows to a Grand final, has pushed them into AFL oblivion.
Sordid details have emerged about the toxic camp that instead of pushing the Adelaide Crows to a Grand final, has pushed them into AFL oblivion.

Sick wife-sharing slur adds to toxic footy camp fallout

It was the camp that ripped the Adelaide Crows apart and two years on from the toxic Gold Coast trip participants still can't be sure of what took place.

When asked about allegations some players were told they needed to be "so tight that if a teammate slept with your wife it would be OK", a member of the ill-fated camp this week told News Corp the full truth of what went down would probably never see the light of day.

The camp member said he had a vague recollection of the sordid suggestion being raised on the four-day trip.

"We were in such a state of confusion, it was like a trance, there were times where we would come-to two days after and say, 'What did we just do?'.

"It's hard to remember exactly what we did or what was said and we were in different groups," he explained.

News Corp this week put the wife-sharing comment to a former senior club official, who did not respond.

A Crows spokesman said: "The camp was more than two years ago and there has been considerable personnel changes both on and off the field, and the club is now focussed on this season and beyond. As previously stated, the AFL conducted a thorough investigation and found there was no breach of industry rules."

The 2018 pre-season camp was designed to push a Grand Final team one step further, but instead, it pushed them off a cliff into AFL oblivion.

On the final day of the camp players and coaches gathered in a room and wept openly.

They were told the experience was the "best thing" they had ever done.

It had supposedly allowed them to release the baggage from their past that had been holding them back from reaching their full potential.

But that could not have been further from reality.

Crows Coach Don Pyke, Chairman Rob Chapman and CEO Andrew Fagan talk to media
Crows Coach Don Pyke, Chairman Rob Chapman and CEO Andrew Fagan talk to media

BOSSES FAILED US

The camp backfired sensationally, fracturing the playing group and eventually pitting many against management.

Some players felt club bosses had failed to show contrition for what they had been forced to endure and some were aggrieved that personal information had seemingly fallen into the wrong hands.

As disgruntled players began to desert West Lakes and South Australia's once all-conquering club, the football industry became awash with damning details of what happened at the Crows camp.

Tales included players being blindfolded, tied to trees, driven around in blackened buses and even asked to cup their testicles while making powerful statements to their groups.

A report in Nine newspapers this month said players were confronted by men in army fatigues, carrying fake automatic weapons and told to keep their heads down on a bus as heavy metal music blared through the speakers.

Players also had their mobile phones confiscated.

Now sitting at the bottom of the ladder, winless at 0-6 and staring at the worst start to a season in club history, the task of rebuilding a broken club has been handed to rookie coach Matthew Nicks.

"I wasn't here, with all respect," Nicks said when asked about the camp.

"All my conversations with our players are about moving forward, you come in as a coach and start to talk about the future, where you're heading as a club and we've done an amazing job with that.

"I'll talk to them again, I'll go back and say 'how are you feeling?' We don't hide anything, we have great, open communication around how our guys are going and what affects them, how do we get them to play their best footy."

Not everyone sees the Gold Coast camp as the beginning of the end.

Top South Australian lawyer Greg Griffin identifies March 27, 2014 as the day the Adelaide Crows sold their soul.

Under an agreement struck with the SANFL, the Crows and cross-town rival Port Adelaide supposedly secured their independence by buying their AFL licences back from the state league body for a combined $18 million.

The AFL covered the Crows' costs of about $11.3 million to be repaid over 15 years, ending in October 2028.

In return, the AFL assumed effective control of the club and the right to appoint seven of its nine directors under the terms of a revised Adelaide Football Club constitution.

"What the Crows did in this transaction was allow the AFL to in effect take security over the whole company to guarantee the repayment to it of the $11.3 million purchase price - to the extent that all but two directors on the Crows board are now appointed by the AFL," Griffin explained.

Adelaide Crows' players Hugh Greenwood and Myles Poholke at Broadbeach, Gold Coast for the Adelaide Football Club pre-season camp. Picture: Adelaide Football Club.
Adelaide Crows' players Hugh Greenwood and Myles Poholke at Broadbeach, Gold Coast for the Adelaide Football Club pre-season camp. Picture: Adelaide Football Club.

"Whoever did this deal handed over control of the club in terms of how it is effectively managed and controlled to the AFL until October 2028.

"They have allowed the members no effective power at all.

"So what you have is a club controlled by the AFL to secure a loan.

"We are talking here about a club with revenues of close to $60 million that has had

enormous financial success off the field."

In essence, Griffin says, the Crows' 80,000 paid-up members have zero say in the direction of their club.

"It's quite scary that the AFL have been allowed to effectively control the two South Australian clubs, essentially as a secured creditor," he said.

"In many respects they are acting as a receiver and manager. They are the major creditor and on that basis can control what the clubs do by virtue of their right to appoint seven of the nine directors to the board.

"Theoretically, the Crows and Power boards need the approval of the AFL to borrow the money to get rid of them.

"Neither club should ever have allowed that to happen. It took away their autonomy.

"I mean can you imagine Carlton or Collingwood agreeing that its board members be selected by the AFL?"

The simple solution, Griffin said, would be for the Crows to repay whatever amount is still outstanding to the AFL and reassume control of the club.

"Only then can the club be returned to the members. That's when you'll get people

power," he said.

 

WORST START IN HISTORY

If Adelaide loses to St Kilda at home on Monday night it will be the worst start to a season in club history.

The Crows opened with 0-6 in 2010 under Neil Craig, 0-5 in 2000 and 0-4 in 2004 both under Gary Ayres, and twice started a season 0-3.

But they've never gone 0-7 which they must stare down in their first proper home game of the season next week.

While they dwell at the bottom of the ladder in full rebuild mode, their hometown rivals Port Adelaide sit at the top and are in premiership contention with a 5-1 record.

Rory Sloane and Taylor Walker of the Crows after defeat during the 2017 Grand Final
Rory Sloane and Taylor Walker of the Crows after defeat during the 2017 Grand Final

And the sliding doors moment on the tarmac at Adelaide Airport when they returned home from their Queensland hub this month was impossible to miss.

After 16 days in the same hotel they shared a flight home and the chartered flight touched down just after 9pm.

While Port Adelaide players made their way onto a nearby bus and were taken home, the Crows waited for their bags in the dark. And waited, and waited.

They were still waiting after 10pm by which time the Power players were home, having arranged to collect their bags from the footy club on Tuesday.

It was the final body blow for the Crows who had endured a punishing fortnight on and off the field but coach Matthew Nicks insisted morale remained strong.

 

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"We quite enjoyed being up here, it was great being in a hub environment and being able to work through it," he said after the Round 5 loss to Fremantle.

"We weren't getting the results we were after but we were off-field, we were getting some great results off-field."

Chief executive Andrew Fagan agreed.

"I was speaking with Matthew Nicks last night and had a long chat with him and he said he just can't fault them at the moment, they're working their backsides off, they acknowledge where they are and where they need to improve and I think everyone understands the rebuild process we're going through," Fagan said.

"But they've enjoyed each other's company, the vibe inside the group is a positive one and they're loving the leadership that Nicksy is providing.

"All of those things are good but we're on a journey at the moment, there are going to be a few bumps along the way, it's been a tough start but we're looking forward to improvement coming."

The Crows held a series of meetings inside the hub in a bid to turn things around, including an immediate post-match review of their horror Round 3 loss to the Gold Coast back at the hotel that night.

"We sat around in the meeting room for an hour or so once we got back to the hotel and talked about where we're at and how we're going to get out of this slump," Brodie Smith said.

Fresh details have emerged surrounding the Adelaide Crows’ infamous training camp (Picture SARAH REED).
Fresh details have emerged surrounding the Adelaide Crows’ infamous training camp (Picture SARAH REED).

"We got back, did our recovery and had dinner, then went into the meeting room and Nicksy kicked us off."

A day later they held a player-only lunch at the Southport Football Club where Smith said they "talked about anything but footy".

There were better signs against West Coast in Round 6 but the Crows were still unable to break their winless drought which now extends back to Round 20 last season.

The player drain at Adelaide is often traced back to Kurt Tippett leaving the Crows after the 2012 preliminary final and taking up a lucrative offer with Sydney.

But the exodus started the year before with Jack Gunston's inglorious exit after his regulation two-year deal as a high Victorian draft pick, and it compounded the loss of their defensive bookend in Phil Davis who was poached by GWS at the same time.

Gunston told the club he was leaving the day before its presentation evening and he was subsequently stripped of the 'Mark Bickley Award' which honours the team's best young player.

"It's a management decision - my decision - that as a football club we will not reward someone who walks out," then CEO Steven Trigg said at the time.

The Crows were closing in on a new deal with Gunston who reportedly walked in at 11am to tell them he was on a 2pm flight home and not coming back after 14 games.

Gunston has now played 198 AFL games and in four grand finals for three premierships at Hawthorn.

Tippett left the following year amid a salary cap scandal when he and the club were punished for a breach and draft tampering with fines, a suspension and being stripped of key draft picks.

Both Eddie Betts and Don Pyke are no longer at the Crows. Picture: Sarah Reed
Both Eddie Betts and Don Pyke are no longer at the Crows. Picture: Sarah Reed

Patrick Dangerfield (Geelong) left for family reasons at the end of 2015, Jake Lever (Melbourne) and Charlie Cameron (Brisbane) accepted big money offers immediately after the 2017 grand final, and Mitch McGovern joined Carlton after the 2018 season which his manager said was because of the controversial pre-season camp.

Then came the big clean-out at the end of 2019 which was their own doing. Josh Jenkins (Geelong), Hugh Greenwood (Gold Coast), Cameron Ellis-Yolmen (Brisbane), Alex Keath (Western Bulldogs), Eddie Betts (Carlton) all joined rival lists in the off-season after the football department was overhauled.

Senior coach Don Pyke left on mutual terms according to the club despite having two years left to run on his contract, and both his senior assistant coach Scott Camporeale and football manager Brett Burton were victims of the external review which recommended significant change.

Pyke has returned to Perth where he is commentating for the ABC as is Camporeale who remains in Adelaide and is a panellist on weekend Grandstand.

Camporeale declined to comment when contacted by News Corp last week, but told the ABC on Saturday that the club had ordered players and officials not to speak about the camp.

"For me it's water under the bridge, I can't say too much because the club has said we're not allowed to, it's up to the club," he said.

"Personally we'd love to come out and say everything just to get clear air so there is no innuendo and be really clear around what happened.

"What I will say is the intention (to improve with the camp) was there, the execution probably wasn't."

Burton now works in a tourism-related business in Adelaide and has detached himself from football entirely as he focuses on his family which includes five children.

The former football boss settled with the Crows out of court in December after he argued unfair dismissal and reputational damage, before travelling around Australia with his family.

He also declined to comment when contacted last week.

The Crows’ infamous power stance from before the 2017 AFL Grand Final. Picture: Phil Hillyard
The Crows’ infamous power stance from before the 2017 AFL Grand Final. Picture: Phil Hillyard

 

CULTURE PROBLEM

The fallout from missing finals for two consecutive years after the 2017 Grand Final led to the club commissioning an external review led by Hawthorn great Jason Dunstall and Fremantle champion Matthew Pavlich.

While Pyke had already gone and Taylor Walker had stepped down as skipper, the review led to Camporeale and Burton's departures but also identified breakdowns in personal relationships within the football club which announced it would create a new 'leadership and culture' position and later appointed former Richmond player Daniel Jackson. SANFL general manager Adam Kelly was also brought in as the club's new football manager.

Dunstall said he was surprised at the depth of the issues the review uncovered.

"I take my hat off to the board because they were probably aware of most things but needed confirmation and probably they didn't realise how deep some of the issues were as well," Dunstall said.

"It was an environment that desperately required change. Let's just say it was a little dysfunctional in terms of groups not working together, so if they all band together they're very well placed to rebuild the culture quickly.

"They had to arrest that as quickly as possible and to their credit they made some courageous decisions."

But Greg Griffin said the Dunstall-led review was yet another example of the club's ineptitude.

"That review should have been conducted by people outside of football, of who two apparently were, not by retired players.

"I find it incredible to have commentators review the operations of a club in the competition upon which they commentate," he said.

"Go and get some people who do this type of review for a living."

The review was designed to fix the off-field dramas which had plagued the club but things have been anything but smooth sailing in the six months since.

Tyson Stengle was banned for drink-driving, a group of players breached social distancing rules in the Barossa Valley, Mark Ricciuto angered ex-players by releasing their salary on radio and made headlines by engaging in a Twitter back-and-forth with Hugh Greenwood, and Andrew McLeod slammed the club's culture, a perceived lack of authenticity and said he didn't feel welcome at West Lakes.

But inaugural Crows coach Graham Cornes believes Adelaide is an easy target, and a sitting duck when it's losing games.

"The club is in very good hands and you need to be in the crisis we're having.

"I'm concerned about the team, of course, but occasionally teams in the AFL it's designed for them to have down periods and we're just not used to it," Cornes said.

"I've seen positive examples in the last couple of games but the complete picture is not there.

"They fix one aspect and another area of weakness is exposed. It will take some time and we just might need to be resigned to the fact that there will be a couple of poor years from which we can build again.

"The fact that the club is a sitting target for anyone to take pot shots, any number of Melbourne journalists having a crack at the Adelaide footy club without knowing the full circumstances or having to live here.

"They talk about Adelaide in the manner they would never talk about clubs in Melbourne that have just as many problems."

Originally published as Sick wife-sharing slur adds to Crows toxic camp fallout



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