Business

Social media superstars

MANY businesses love the idea of social networking tools like Twitter, Facebook or LinkedIn and know that engaging in a personal dialogue with customers and prospects can be highly rewarding - but - they simply don't have time to invest in updating statuses, tweeting and broadcasting the company's latest news to a bevy of online networks.

In the recent past, if you'd suggested getting someone else to do your social networking, you would have been shot down by a horde of purists who would have vehemently argued that outsourcing completely goes against the spirit of social media.

However, in recent months, there has been a shift in opinion among social networking gurus, with a new stance gaining ground that perhaps social media doesn't have to remain in the hands of a brand/business.

Why? Well, for two very good reasons:

1. Time - so many companies lack the time or in-house resources to dedicate to building online social followings of value and engaging in a dialogue that's mutually beneficial. What's more, for new entrants to the social media revolution, it takes time to actually become au fait with the nuances of the various sites and how to leverage them for maximum benefit.

2. Outsourcing options - now there are a number of entrepreneurs and companies specialising in the management of all aspects of social media. It's now easy to have someone else keep tabs on all parts of your social online presence and manage an effective social media program that actually delivers real results for you.

Choosing a company that has proven expertise in this area has a number of benefits:

  •  The ability for your social media strategy to be more cohesive
  •  Timely execution of all elements of your social online presence and social media campaigns
  •  High-quality content creation (how often do you have time to create really great, compelling content?)
  •  Huge time savings
  •  Leveraging someone else's expertise, while you use yours to run your business.

Don't think outsourcing means you'll lose touch altogether with your social media though, it's imperative that you're still aware of all of your business' communication portals. The company you choose to execute your social media must stay true to your brand and ensure that your posts accurately reflect your business' personality. Just as you would keep tabs on any other aspect of your business you outsource, similar checks and balances should be conducted on your social media.

Topics:  social media x factor



Council's problems don't stem from inefficiency: Mayor

Clarence Valley Council mayor Jim Simmons.

Community wants more services than we can afford

Kapeen double as Magpies welcome back NRL veteran

GLIMMER OF HOPE: Two solo tries from winger Eathan Kapeen gave Lower Clarence Magpies an early lead in their NRRRL encounter with Cudgen Hornets.

Another tough road trip for Lower Clarence

TAFE graduates out-perform university peers

Students studying the Civil Construction course at the TAFE's Trenayr Campus.

Vocational education the new uni according to McCrindle Rsearch

Local Partners

Bay to star in Hollywood shark thriller ‘Cage Dive’

A great white thriller that had scenes filmed on the Fraser Coast has been picked up by a major US movie studio.

Celebrity sex tapes: Where does all that money go?

Basically, did Paris and Kim earn fortunes from their videos?

Rachael's journey on The Voice comes to an end

KNOCKED OUT: Rachael Noakes performs during her knockout round on The Voice.

Grafton's Rachael Noakes plans to build on momentum of new exposure

Rachael's music dream lives on after The Voice exit

Rachael Noakes performs during her knockout round on The Voice.

GRAFTON singer performs Justin Bieber hit in knockout round.

Cher, 71, and Celine Dion wow world at Billboard Awards

“I’m 71 yesterday and I can do a five-minute plank, OK.”

Judah's return to The Voice stage is a knockout

Judah Kelly performs during his knockout round on The Voice.

QUEENSLAND singer nails Adele hit.

WIN acquires rights to Southern Cross Media television

WIN network coverage

Changes to take effect at end of the month

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

WATCH: Take a tour of a tradie's dream home

5a Bruce Hiskens Court, Norman Gardens, going for $720,000. INSET: Lea Taylor.

Huge block with potential for anything

REVEALED: Where it's cheaper to pay off a mortgage than rent

6/190 Ewing Rd, Woodridge, is listed for offers $215,000. Picture: realestate.com.au

Brisbane suburbs where it is cheaper to buy than rent

The hardest place in the state to find a rental property

RENTAL SHORTAGE: Richmond River, Ballina Bar Emigrant Creek Pacific Highway Teven Interchange. Photo Jay Cronan / The Northern Star

Not enough supply to meet insatiable demand

Ready to SELL your property?

Post Your Ad Here!