Kim Kardashian shows off her beautiful blonde look.
Kim Kardashian shows off her beautiful blonde look. Contributed

STYLEwise: Fulfilling your blonde ambition

ANYONE who has been following our Instagram lately will be quite aware of our love for the perfect blonde. What you may not know is that in order to achieve these perfect blondes on some of our clients whose hair may need just that little bit more TLC than normal, we have been adding Olaplex into our formulas.

Now unless you've been living under a rock for the last 12 months or so, or you have resisted the urge to trawl social media, you would certainly have heard of Olaplex at one time or another.

What is Olaplex you ask?

In a nutshell it's a bond multiplier. It allows you to change your hair colour dramatically without leaving it broken and unhealthy.

Anyone who has ever gone blonde knows it's no easy task. Just ask Kim Kardashian, who had to visit the hairdressers every few days for top ups after she bleached her hair for Paris Fashion Week earlier this year.

Bleach lightens the hair by breaking its bonds (like breaking apart the links in a bike chain); you can't lighten hair without breaking bonds, which isn't the best news your hair's ever had.

Olaplex is a single active ingredient free of silicone and oils that is added directly to the lightener or colour. This rebuilds and strengthens the bonds in the hair as the lightening is happening, and then stage two the bond perfector finishes the job at the basin when the perfect blonde has been achieved.

This allows your colourist to achieve a brighter, cleaner, lighter blonde, pushing it to new limits when it comes to hair lightening, with the assurance that the hair won't be compromised. Oh, and by the way, Olaplex can be used to achieve any colour, not just blonde. If healthy, shiny brunette or copper is your autumn go to and your hair has been previously damaged, then using Olaplex may be an option for you too.

It is an add-on service - so yes, in short, it can be expensive. But I say give it a go. You will notice the difference immediately and once you've had Olaplex in your life, your hair you will never look back.

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