STYLEwise: Putting the style back into versatile
DIVERSITY, versatility and choice are words I've been throwing around a lot lately.
These days consumers are looking to get the most out of their dollar and these days it's getting harder to come by, and hold on to.
When buying tools or kitchen appliances we look for products that are multi-purpose, because let's face it, we would rather spend a little more on a gadget that has three or four functions than one with a single purpose. Spend a little more up front and save in the long run.
I believe this approach is applicable to the hairdressing industry. The average haircut lasts 4-6 weeks, sometimes longer if your hair is slow growing.
Some clients are happy to have a hairstyle that behaves itself and is hassle free for that time, yet others like to mix it up a little, wear it differently one day to the next. A cut that will serve you professionally during the hours of 9-5 but is flexible enough for a more casual weekend look or even a crazier after dark do. This is where diversity or at least versatility comes in.
If you like mixing things up why limit yourself by choosing a haircut or colour that can only be worn one way?
Ask your stylist to create something fun as well as flattering for your next appointment.
Some of the ways I introduce versatility to my clients include:
- Putting in a universal fringe. This is a fringe (or bang if you like the US term) that can be worn multiple ways and still sit beautifully because it has been cut to wear in whichever direction takes your fancy.
- A double or triple fringe, different day, different length depending on how you hitch it up.
- Layering method/styles that suit both curly and straight hair. Some layers/styles only look good straightened but are too heavy for curly hair and vice versa. Choosing a method or style that suits both styles gives clients with movement in their hair more choice.
- Methods that use specific placement of colour to produce a different result when the direction of the hair has changed, or the styling is different. This is particularly handy for clients that want conservative for work and bright and bold for the weekend.
There are so many ways to get more than one look in a haircut or colour, when you next visit your stylist , ask them for something versatile, and literally get more BANG for your buck.
See you soon, Kez xx
Kerrie DiMattia has more than 35 years' experience as a hairstylist, salon owner and educator. She is a member of the Joico Australasian Design H2D Creative teams.