THE hooter has sounded and the Our Valley campaign has sprung from the starting blocks, racing full steam ahead.
For the month of August, locals will see various businesses decked out in blue t-shirts with Our Valley logos plastered across posters, shop windows and anywhere we can stick a piece of blue-tack.
The campaign is all about shopping local and just what it means for the Clarence Valley; plus you can win $2000.
Businesses across the Valley have already jumped on board and our journalists have been busy writing stories about local industries such as retail, big business, motoring, trades and more.
The idea of Our Valley is to show the domino effect that happens when you spend money with a local business which can then create jobs, which then allows staff to provide for their family, which keeps people in town etc.
Here at The DEX we employ 22 on-site staff members, plus drivers and free-lancers. All of our staff members live in the Valley, have families here and spend our money in local businesses, so let's band together and get behind our valley with Our Valley!