Taking the plunge works for Clarence Valley
A FEATHER has well and truly been placed in the Clarence Valley Council cap with one of its initiatives being showcased in a major events calendar covering the entire state.
Council's PLUNGE 2014 project will appear in the Sydney and NSW Events Calendar - which hosts a line-up of sporting, arts, culture and lifestyle across NSW.
PLUNGE involves free promotion to Clarence Valley arts and cultural organisations. Mayor Richie Williamson described its inclusion in the events calendar as an incredible achievement for Council.
"This announcement is especially significant because the PLUNGE concept, brand and project were only introduced earlier this year," Cr Williamson said.
"With PLUNGE now being promoted as part of the Sydney and NSW Events Calendar, the free promotion offered by Council to local arts and cultural organisations as part of the project, will now put our local events on display both nationally and internationally.
"The PLUNGE initiative is set up as an umbrella event marketing project, meaning that Council collects information about the many individual arts and cultural events happening around Easter and promotes them together under the one name, providing efficiencies in advertising and promotion.
"The purpose of the project is to encourage locals and tourists to take the plunge and experience culture in the Clarence Valley."
Local organisations receive the benefit of advertising their event alongside a broad and diverse range of events and activities. Most importantly, the free promotion offered provides invaluable assistance for the introduction of new arts and cultural events to the area.
Earlier this year, PLUNGE enabled more than 40 events to receive free promotion and increased exposure.
In an article in The Daily Examiner on Friday 13 September, Melissa Christie of This is Art Market said her write-up in the 2013 edition of PLUNGE was highly beneficial.
"It was our first market and we had 750 people there," Melissa said.
"Apart from a few radio ads, PLUNGE was the only sort of advertising we had."
Expressions of interest are currently open for PLUNGE 2014. Council is encouraging locals to register their events now, which allows plenty of time for organisers to plan events specifically designed for PLUNGE.
Each event featured as part of PLUNGE 2014 will be included in a printed program, will appear on the PLUNGE 2014 webpage and will also be included in other marketing material such as e-Newsletters and social media.