The cast of Channel 10's new breakfast show Wake Up, from left, Natasha Exelby, James Mathison, Natarsha Belling and Nuala Hafner.
The cast of Channel 10's new breakfast show Wake Up, from left, Natasha Exelby, James Mathison, Natarsha Belling and Nuala Hafner.

Chief plays down Ten brekky show branding after Mac attack

NETWORK Ten's director of morning TV has played down the role McDonald's will play its new breakfast show Wake Up.

The new mini-McDonald's cafe on the show's set at Queenscliff Surf Life Saving Club at Manly Beach in Sydney will not feature predominantly on air.

It will instead serve as the show's green room, serving food and drinks to the show's guests.

"This is essentially our green room," Boland told media during a tour of the show's new set today.

"We always needed a green room and I think the fact that we have a McCafe as our green room is cool because it takes care of the catering.

"We've worked with them before at Sunrise and they are a fabulous sponsor. The notion it was going to be part of the main set was something that just took off. Now that you see it in completion, the reality is this is our set and that is our green room. It just so happens to be a branded green room."

Nutritionist Rosemary Stanton criticised Ten in a recent interview with Fairfax for normalising the consumption of fast food.

The new Macca's set gets the once over from the media
The new Macca's set gets the once over from the media

"We're not having coffee from there; it's not part of the normal set at all. They will be serving beverages for hosts and crew and people who come in but it's not part of the normal set," she said.

"I don't think McDonald's is the devil anyway. They employ 80,000 Australians and it's something that should be eaten in proportion and not every day.

"I certainly will not be having bacon and egg McMuffins every day. That would not work out well for me."

Exelby, who recently moved to Manly, does plan on immersing herself in the community's beach culture.

"I feel like I've reconnected with my Queensland roots, so it's quite nice to go for a run along the beach five days a week," she told APN.

"I'm considering taking up surfing lessons."

Her co-host, Natarsha Belling, is even going for her bronze medallion with Queenscliff.

Wake Up debuts on November 4, with the entire set getting packed away each Friday to allow the surf club to use the newly renovated space as a functions room over the weekends.

The show's two major points of difference are local news bulletins presented by Nuala Hafner from Melbourne and Wake Up's 8.30am finish time.



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