News

Tourism builds region's reputation

The pink amphibious LARCS are a well-known tourism attraction on The Discovery Coast.
The pink amphibious LARCS are a well-known tourism attraction on The Discovery Coast.

AMID the media coverage of LNG and alumina in the Gladstone region, it is easy to forget about other sectors.

The region's tourism operators have a simple message for the business world: tourism still matters.

The obvious jewel in the crown is Heron Island, on the Great Barrier Reef.

Heron Island PR manager Jill Collins said tourism was still a major contributor to the region's economic development.

Heron Island attracts thousands of guests every year, and they all spend money in the region on ferries, motels, dining and more.

However Ms Collins said there was another, unrecognised, benefit for the region.

"It contributes in a way over and beyond (the economic benefits)," she said.

"It creates awareness of what the region has to offer."

Ms Collins said tourism in the region helped with "reputation building", and reminded residents and outsiders what an amazing place this was.

She said a renewed focus on creating popular events, such as the Heron Island Dive Festival and the open swimming event in September, had raised the economic value of the sector.

The region's other great tourism area is Agnes Water/Seventeen Seventy.

Discovery Coast Tourism Council president Katherine Mergard said people needed to remember why the region's tourism sector still mattered.

"It matters because the Gladstone region is about much more than Gladstone city or the port's activities," she said.

While big industry is an employment driver in the region's northern areas, to the south it is tourism that brings home the bacon.

Countless small businesses are dependent on the health of the sector there.

The name Gladstone conjures images of coal ships and LNG projects, so rather than marketing itself as The Gladstone Region, Ms Mergard said the Gladstone region had joined forces with Bundaberg and Capricornia to market itself as the Southern Great Barrier Reef.

It is a name that provides potential tourists with a geographic point of reference.

Perhaps the words Great Barrier Reef also reminds us of a business resource we forget too easily.

Topics:  great barrier reef mining



Cosmic clashes set for local derby battle

STRUGGLING: It is always a tight tussle when the Yamba Buccaneers meet the Iluka Cossacks in the Clash of the Heads local derby.

Buccs look to reverse losing trend in Clash of the Head local derby.

Education a worthy spend: Hogan

Female high school student studying

Gonksi 2.0 model still benefits Valley according to Kevin Hogan

Support for Kara's treadmill marathon explodes

Former Grafton and now NSW cricketer Kara Sutherland bowling to cricket legend Sir Viv Richards. Photo: MARK NEWSHAM

Support for treadmill marathon thrills organiser Kara Sutherland.

Local Partners

Book review: Mia Freedman's book meets her critics head on

IF AUSTRALIA does have a tall poppy syndrome, Mia Freedman has most certainly been a victim.

Bello Winter Music to sprout local Daisies

SPECIAL PERFORMANCE: Husky are performing at the Bello Winter Music festival in July.

Clarence bands take on Bellingen for music festival

Model Bella Hadid's see-through dress shocks in Cannes

US model Bella Hadid attends the Cinema Against AIDS amfAR gala 2017 held at the Hotel du Cap, Eden Roc in Cap d'Antibes, France, 25 May 2017.

It’s like she’s become addicted to shock value.

Working dogs put on a show at Ulmarra

The skills of man's best friend will be put to the test with the Ulmarra Dog Trials on June 24-25.

Man's best friend will be put the test at the Ulmarra Dog Trials.

No room for morbid fans

Chris Cornell.

Fans want to stay in the hotel room where Chris Cornell died

Star Wars' 1977 Stormtrooper head banger confesses

A Stormtrooper is responsible for the biggest blunder in a Star Wars movie. Picture: Supplied

Man in most famous blooper in Star Wars history breaks silence

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

WATCH: Take a tour of a tradie's dream home

5a Bruce Hiskens Court, Norman Gardens, going for $720,000. INSET: Lea Taylor.

Huge block with potential for anything

REVEALED: Where it's cheaper to pay off a mortgage than rent

6/190 Ewing Rd, Woodridge, is listed for offers $215,000. Picture: realestate.com.au

Brisbane suburbs where it is cheaper to buy than rent

Ready to SELL your property?

Post Your Ad Here!