Tourists are spending more nights on the NSW North Coast
THE number of nights international visitors are staying on the New South Wales North Coast has grown by 37% over three financial years to June 2015.
The Legendary Pacific Coast (TLPC) executive officer, Belinda Novicky, said most visitors to the region were from the UK and Germany.
"(They are) currently our top two international source markets accounting for over 100,000 visitors in the year ended September 2015," she said.
"With our prospects in China continuing to grow following our participation in the Greater China Mission, organised by Destination NSW and Tourism and Events Queensland earlier this month."
This was the fifth consecutive China mission TLPC had invested in.
"This year we've come away with at least half a dozen solid distribution opportunities," Ms Novicky said.
"While Asian visitors currently represent about 10% of visitors to the North Coast in the year ended September 2015, the relationships we've been building in Mainland China, Hong Kong and Taiwan are helping to create greater awareness and confidence amongst North Asian travel trade and consumers."
"We'll be following up with packaged itineraries, brand new imagery featuring Chinese and other Asian talent and in market promotion of our Chinese language content."
TLPC local and international marketing initiatives received funding from the state government's Regional Visitor Economy Fund to promote and build visitation to Regional NSW.
That fund is managed by the state's tourism and events agency, Destination NSW.