Toys R Us to stop marketing its toys by gender

THE UK arm of Toys R Us today bowed to anti-sexist marketing demands and pledged to drop gender labelling for its products.

The retailer declared that it would be more "inclusive" when marketing toys for girls and boys, and said it would draw up plans in the long term to remove "explicit references" to gender in its store .

The move followed pressure from Let Toys Be Toys, a consumer group representing thousands of shoppers that campaigns for the sale of toys not aimed specifically at girls or boys.

Toys R Us UK managing director, Roger McLaughlan, said: "We will work to ensure we develop the best plan for our customers."

Megan Perryman, Let Toys Be Toys campaigner, said: "Even in 2013, boys and girls are still growing up being told that certain toys are for them, while others are not. This is not only confusing but extremely limiting as it strongly shapes their ideas about who they are and who they can go on to become."
 



New HSC changes explained

New HSC changes explained

Confused about what these HSC changes mean?

Grant to help spread the Jacaranda word

Grant to help spread the Jacaranda word

$20,000 government grant to market iconic event

BEHIND THE SPORTS DESK: The individual vs the team

BEHIND THE SPORTS DESK: The individual vs the team

Moose is joined by a special guest for this week's episode.

Local Partners