LIKE the charming host she is, Yamba gave visitors a warm welcome and memorable experience as they flocked to the region for the Yamba Triathlon Festival.
The streets were alive with activity at the weekend as athletes and their friends and families enjoyed a slice of our pristine coast.
As guests began to file out on Sunday afternoon, it was the businesses and retailers left with smiles on their faces.
Aston Motel and Yamba Sun Motel owner Graham Lees said the rush of visitors was great after the winter period.
"We certainly had more people here than we usually do this time of year which was wonderful," Mr Lees said.
"It's the first week of spring so it's a changeover period which can generally be quiet, but having the triathlon means there was a noticeable difference.
"It was a very welcome increase after the winter months."
It wasn't just the accommodation facilities that benefited from the extra bodies in town, either.
Yamba Chamber of Commerce president Bev Mansfield said all retailers were cheering at the extra business.
"It was definitely hard to find a chair for breakfast on Sunday morning," Ms Mansfield said.
Ms Mansfield said it was events like this that secured return guests.
"It's the continuation effect - people come for the triathlon, see the town, go home then say 'let's go back there for a holiday'," she said.
Yamba businesses now gear up for a bumper school holiday period that kicks off in a couple of weeks.
"It's been an interesting year, but we're seeing people with that vibe back in them so it should be a good spring and summer," Ms Mansfield said.