AUSTRALIANS love the allure of European travel but if we want to truly learn what it means to be Australian, then exploring our own backyard should be our number one travel priority.
Optus, as part of their new alliance with Qantas Frequent Flyer, commissioned research that found 90 per cent of Australians believe domestic travel helps us understand what it means to be Australian.
It also found that travelling is an inherent part of what it means to be Australian with 81 per cent of those surveyed feeling that any form of travel is an essential part of Australian life.
When it came to popular travel destinations, however, despite the enthusiasm to learn about the adventures in our own backyard, surveyed Australians still put European destinations (36 per cent) at the top of their travel list followed by Asia (25 per cent) and the Americas (17 per cent).
If posed with the question as to which famous face they would take, if any, on their dream holiday, survey respondents chose from the ultra glamorous (Angelina Jolie) to the inspirational (Dalai Lama). However it was Johnny Depp, Hugh Jackman and Jennifer Hawkins who came out on top.
While, 76 per cent of people surveyed were a member of a frequent flyer program, when it comes to spending their valued points it is every man or woman for themselves with a further 75 per cent admitting that they would only spend their frequent flyer points on themselves, rather than share with anyone else.
Optus consumer marketing director Gavin Williams said: "Australians are without a doubt keen voyagers. With the research showing the average Australian spending just over $200 per day when travelling, our new alliance with Qantas Frequent Flyer will ensure Optus customers now have some extra spending money in their pockets.
"Whether they are saving money on flights, hotel accommodation or even some new luggage, customers will now get even more value from Optus, where they want it the most. It is our way of saying thank you to our customers for making Optus their number one provider of telecommunications services."
Key state by state statistics include:
On average, New South Wales travellers spend more per day while on holiday ($211.49) than any other Australians (Australian average is $201 per person per day).
Victorian (48 per cent) and West Australian (47 per cent) travellers are the least likely to have travelled within Australia on their last trip.
Queensland travellers have taken the shortest break on their last trip -13 days, as opposed to the national average of 16 days.
South Australian travellers are the most likely to have travelled within Australia on their last trip (65 per cent, compared to the national average of 53 per cent).
West Australian travellers have taken the longest time on their last trip (18 days, national average 16 days) while West Australian travellers are the most likely to have travelled to South East Asia on their last trip (26 per cent, compared to the national average of 15 per cent).
The average duration of trips further showcases Australia's deep passion for both overseas and domestic travel.
Lasting between 13 and 22 days, Australians are certainly comfortable spending time away from home when it comes to enjoying a holiday.
While Aussie women travel longer (17 days) on average than men (14 days), they are more budget conscious, spending the same amount of money over a longer period - with men happier to splash the cash, spending $21 per day more per day in comparison.
For information on Qantas Frequent Flyer points through Optus Rewards visit Optus.