Usie becomes the new name for a group selfie

Independent News and Media

THIS year has definitely been the year of the group selfie.

Whether it was Ellen DeGeneres' Academy Awards effort in March that included pretty much everyone who is anyone is Tinseltown, or Joan Collins' snap at the Prince's Trust that saw Ben Kingsley, Dominic West and Jools Holland pose together, it is now a well-established celebrity past time.

However, despite being so ingrained in the celeb psyche, as of yet, this display of "narcissism, but with people" has not even been given a proper name.

That is until now.

Joining the selfie (traditional you and the camera shot), belfie (bum selfie) and shelfie (selfie of a bookshelf), the way to refer to a group selfie is now, apparently, to call it a "usie" - sometimes spelt "ussie".

Pronounced uss-eee (rhymes with fussy), Ben Zimmer, executive producer of and language columnist for The Wall Street Journal, says the terminology has been around since April 2013; however it is only now that it is beginning to become a part of everyday speak.

Observers say that the first public use of the word came last year, when The Times of India proclaimed that a snap of Pope Francis posing with a group of visitors at the Vatican last year, could be described as "first chronicled celebrity usie."

Since then the term has been a appearing in a number of other publications, with some saying that it could soon replace the "traditional" selfie.

And, there's more.

Not only does the "usie" now have a name, according to marketing experts, they also are a good way of promoting good social values in people.

Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behaviour, says that, "Usies are a growing trend that I think have far more social value than selfies,

"In contrast to one-person selfies, usies are "more about the relationship, and less about you and your hair."

Adding: "It's magical capturing moments we share with other people."

What type of selfie have you taken?

This poll ended on 18 September 2014.

Current Results

Selfie (traditional you and the camera shot)


Belfie (bum selfie)


Shelfie (selfie of a bookshelf)


Usie (group selfie)


This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

Topics:  editors picks photo selfie

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