GRAFTON retailers are going mad for Crazy Sale Day, promising bigger and better bargains for thrift-savvy shoppers than ever before.
Grafton Shoppingworld marketing assistant Alison Smith said customers were in for a real treat.
"It's our biggest sale of the year and it's throughout the whole of the shopping centre and the main street," Ms Smith said.
"Over 30 retailers are involved.
"It's also an opportunity to fundraise for Grafton Base Hospital Auxiliary. We have face painting and a jumping castle, and free family photos from Telstra with Peppa Pig."
Grafton Chamber of Commerce executive Noel Smith, who also owns Grafton's Low Pressure Surf Co, said this year's event had been embraced by dozens of traders in the CBD and in Grafton Shoppingworld.
"I looked at what Taree was doing with their crazy day and thought it would make a good model for Grafton," Mr Smith said.
"I think businesses will see working together to attract people into town from the outer regions and also compel locals to shop locally is one of the real strengths of the promotion.
"The smarter retailer will buy at better prices and sell at better prices - and shoppers will benefit."
Mr Smith said retailer participation was "definitely up" this year and urged bargain hunters to take advantage of what is on offer locally.
He said retailers along Prince St would "go wild", dressing in purple wigs and offering tables of specials.
"This year we've also enlisted the co-operation of drama students from Grafton High School who will bring to life various characters, like the Cookie Monster, Elmo, and Grover, as well as Sylvester, Tweety Bird and Porky Pig," he said.
The characters will make scheduled appearances throughout the day, giving families the chance to meet and have their photos taken with their favourites.
The Daily Examiner sales director Sarah Nash said Crazy Day, which kicks off tomorrow and continues on Saturday, was a great chance to pick up a good deal.
"Everybody loves a bargain and what better reason to kick-start your Christmas shopping," Ms Nash said.
"On Friday and Saturday there will be lots happening with Peppa Pig visiting Grafton Shoppingworld and Bugs Bunny and Porky Pig hanging out with Noel at Low Pressure on Prince Street."
She said after consulting with CBD traders and Shoppingworld, this year's Crazy Day Sale had been rescheduled to coincide with the festival.
"This gives retailers the chance to capitalise on the focus on Grafton during the Jacaranda Festival," she said. "Crazy Sale Day is all about generating a buzz around retail and giving Grafton shoppers some crazy bargains.
"Friday is also the launch of Spot-it - while you are shopping keep a lookout for shops with a 'spot it' arrow - something in their window does not belong.
"Find what it is and enter to win prizes. Entry forms are available at local newsagents."
See what else is happening for the Crazy Day Sale and what bargains retailers have on the go in Thursday's DEX.