Happy Birthday...Vegemite! Iconic Aussie spread turns 90
SLATHERED thick on piping hot sourdough toast with a poached egg, stirred into a cup of hot water or sandwiched between two pieces of fresh white bread, Vegemite has been enjoyed in many ways over the last 90 years.
Today is the iconic Australian condiment's 90th birthday and millions of people across the world are expected to "start with Vegemite" and share the love with Australia's favourite spread by joining in the conversation using #Vegemite90 to celebrate the birthday across social media platforms.
Vegemite has been enjoyed in a variety of ways over the years and how we like our Vegemite is still a very personal choice.
In the early days, Vegemite was reported to have been eaten on toast or crackers, used as flavouring in soups, stews and gravies, drunk in a cup of hot water to help with the release of energy and even prescribed by doctors to be taken by patients as a rich source of B Vitamins!
These days, we still love our Vegemite on toast but the rise of the café lifestyle means we now enjoy Vegemite in a variety of new ways such as on sourdough toast with poached eggs or avocado.
About 40% of Aussies start their day with Vegemite every week.
Almost 1.1 billion jars of Vegemite have been manufactured since it first hit shelves in 1923.
Eight out of 10 Australian homes have a jar of Vegemite in their fridge.
Cheese is the number one accompaniment of Vegemite, followed by tomato, eggs and avocado.