News

Would new nutrition labels influence your choice of beer?

Would beer nutrition labels influence your drinking habits?
Would beer nutrition labels influence your drinking habits?

IN AN Australian beer industry first, the nation's leading brewer, Lion, will add nutrition information panels to bottles and cartons across its entire wholly-owned Australian beer portfolio - meaning 887 million bottles of beer will carry helpful information on sugar, preservative, calorie (kilojoule) and carbohydrate content every year, starting from right now. 

The new labelling is the first stage of a long-term initiative called 'Beer the Beautiful Truth', designed to bust common myths about beer and communicate the facts - among them, that Lion's wholly-owned Australian beers are preservative-free and most are on average 99.9% sugar-free.

Would nutrition labels influence which beer you buy?

This poll ended on 19 August 2015.

Yes. - 50%

No. - 50%

This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

The voluntary initiative, which complements existing standard drinks and pregnancy labelling, was informed by consumer research showing 87% of Aussies don't know what goes into beer, and 73% want more information on the beers they drink.

Matt Tapper, Marketing Director of Lion's Australian beer business says: "Despite the fact beer is still the drink of choice for most Australians, our knowledge of how it's made and what's in it is pretty patchy.

"Most people think beer is full of sugar and preservatives, when in actual fact our beers are preservative-free and most are on average 99.9% sugar-free.

"We want to fill in the gaps for beer drinkers."

Lion's research shows that when it comes to their favourite tipple Australians want to know about sugar (76%), carbohydrates (52%) and calories (47%).

Mr Tapper says: "Positively, 7 in 10 also say that if this information was available it would help them make more informed drinking choices - such as choosing an option with a lower sugar, carb or calorie content, or moderating their alcohol intake.

"Labelling transparency is not only an important first step in educating people about beer, but also in supporting them to make more informed choices about what and how they choose to drink.

"This builds on Lion's continued investment over more than two decades in the light and mid strength categories of the beer market, with lower strength options now accounting for close to 1 in 4 beers consumed in Australia- providing plenty of choice for those looking to moderate alcohol consumption, without sacrificing flavour."

The initiative is the first of its scale in Australia and will also include a communications program to broaden drinkers' knowledge. The new labelling will initially roll out on Lion's biggest beer brands, including XXXX, Tooheys, Hahn, James Squire and a range of smaller brands, covering more than 90 per cent of the brewer's total owned beer volume. The remaining wholly-owned Australian beers will be updated over the coming months.

"Rest assured, this is about providing the facts about our beers, not about changing the beers themselves," finished Mr Tapper.

Topics:  beer editors picks food labeling health nutrition



Former Magpies sons return to lead into next generation

NEXT GENERATION: Lower Clarence Magpies new coaches Anthony Hickling and Dan Randall with club president Darrin Heron (centre).

Lower premiership winner Dan Randall returns to lead 2017 charge.

Commercial fishers get extension, but it makes no difference

Ballina trawler harbour.

Deadline extended for NSW fishers buying back into the industry

Sex attacker slapped with strict supervision upon release

Violent sex offender's life after jail no walk in the park

Local Partners

Christmas has arrived in Grafton

Christmas has come to Shoppingworld as Santa arrived this morning to have his photos taken with children.


Bringing their Magic Mojo to Grafton

MAGIC: Head down to Roches Family Hotel for a brilliant mix of '70s, '80s and '90s music by Magic Mojo, a Coffs Coast band using their experience to give a brilliant performance.

Powerful trio to lift the top off Roches Hotel tonight

Catch Saturday night fever at the South Club

GEEZ WIZZ: Get your dancing shoes on for the UK Bee Geez Show.

The UK Bee Geez Show delivers a realistic tribute to pop legends

Audience in for a rare treat from husband and wife duo

Husband and wife Adam Eckersley and Brooke McClymont are playing at home this weekend for an intimate gig at the Pelican Playhouse.

"We love playing these up close and personal acoustic shows”

David Attenborough on facing his mortality

Sir David Attenborough in a scene from the TV special The Death of the Oceans.

Life without Sir David Attenborough is hard to imagine

Goooodbye Hamish and Andy (from our radios)

Hamish and Andy

The pair have been on air since 2006

Saying "I do" changed Shia's outlook on marriage

Shia LaBeouf has a new outlook on marriage since he tied the knot.

Singer tunes in to first movie role

Tori Kelly voices the character Meena in the movie Sing.

Musician Tori Kelly voices Meena the teenage elephant in Sing

Cricketing greats bring Aussie mateship to commentary box

Cricket commentator Adam Gilchrist.

ADAM Gilchrist enjoys the fun of calling the Big Bash League.

The dead help solve the case

Debut novel delivers on wit, violence and shock

Chinese locked out of Australian property market

The rules are different if you're a foreigner

The buyer was from China - the trouble started right there

Morrison signs off on new affordable rental model

Australia's Treasurer Scott Morrison speaks during a press conference after a meeting of the Council of Federal Financial Relations at Parliament House in Canberra, Friday, Dec. 2, 2016.

Scott Morrison signed off on development of a new financing model

Coast high-flyer's fight back from bankruptcy, $72m debt

Scott Juniper went from millionaire developer to declaring bankruptcy in2012, now he is back on top of his game again with new developments including this one in Coolum.

'Apocalyptic lending storm' causes financial collapse.

How your home can earn you big $$$$ this Christmas

This luxury Twin Waters home rents out over Christmas for more than $6000 a week.

Home owners earning thousands renting out their homes this Christmas

2000 jobs at multi-million dollar Ipswich project

INSIDE: Artist's impressions of the interior of the new Eastern Heights aged care precinct.

Sub-contractors needed to build $15m aged care facility

Ready to SELL your property?

Post Your Ad Here!