The McDonald’s billboard on the Pacific Hwy near Swan Creek has to be changed because of incorrect information.
The McDonald’s billboard on the Pacific Hwy near Swan Creek has to be changed because of incorrect information.

Would you like extra km with that?

ANYONE who rides a bicycle long distance to raise money for Ronald McDonald House knows how far it is to the next food stop.

But the agency who prepared the McDonald’s advertising signs on the Pacific Hwy got one wrong and it will need to be changed, according to Yamba store owner Scott Campbell.

Mr Campbell said the sign, just before Swan Creek, for vehicles travelling north was incorrect.

The sign said the turnoff for Yamba McDonald’s was 20km away, but it was more like 40km.

He said the distance was calculated by the advertising company that prepared the billboard.

Mr Campbell said they used a GPS to calculate the distances put on the signs, so he had no idea why it was wrong.

“The other distance on the sign – 123km to Ballina – looked right,” Mr Campbell said.

"Other signs produced by the advertising agency for the McDonald’s licensee were accurate," he said.

Mr Campbell has just returned from riding in two charity bike rides – one in Queensland and one in New South Wales.

The money raised will support McDonald’s favourite charity, Ronald McDonald House.

The fast food company is currently running an advertising campaign asking for customers to give it feedback on how it can improve its service.



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