Yamba is best value town in Australia
THERE is a "wow" factor in Yamba being named Australia's number one Value for Money destination for 2015.
In fact it was the first word from the lips of Yamba motel owner Graham Lees when he heard the news.
Mr Lees has the Yamba Sun and Aston motels.
"Between the two places we manage 40 rooms," Mr Lees said.
"Getting this recognition is terribly important for us and for the whole region.
"There is tremendous competition around Australia, particularly along the east coast, so recognition as best value for money is great - and I must say well deserved."
The recognition comes from world leading online hotel search site Trivago, which has developed the top 30 Australian Best Value Index.
Trivago spokeswoman Rebecca Delbao said the company has developed a computer algorithm that uses the average hotel room price in the area and reputation ranking to create the index.
"Yamba is this year's number one in the top 30 Australian Best Value Index for 2015," Ms Delbao said.
"An overnight stay in a standard double room costs an average of $131 per night and hotels in the town have an average rating of 84.29."
Yamba's ranking on the index is 95.58, just ahead of South Coast destination of Merimbula on 95.57%.
Mr Lees said the recognition fits in with his assessment of competing hotels from his own travels.
"We travel extensively, especially on the East Coast, and I've noticed a trend of paying more and getting less for your money," he said.
"It's something we work on all the time with our two places."
He said feedback from his customers has convinced him why Yamba is rated so highly in the value for money category.
"At the motel people want good reception and a clean room," he said.
"In Yamba you find a surfing village, a golfing village, a sailing village and a fishing village.
"There's not too many places that can combine all those things in the one destination."
Mr Lees said Yamba is also a destination rather than a highway stopover, which creates a holiday ambience.
"One of the best things about Yamba is that even when it's busy there are no queues, no traffic jams.
"It's always a pleasant place to get around and this helps create a pleasant holiday feel."