Jimmy Williams has sold his Zarraffa’s franchise on Ferry Rd that he owned with wife Bernadette. Photo: David Clark
Jimmy Williams has sold his Zarraffa’s franchise on Ferry Rd that he owned with wife Bernadette. Photo: David Clark

Sporting star dunks coffee for weight loss system

A FORMER Zarraffa's Coffee businessman has turned to marketing a weight-loss system after selling his franchise and seeing his company wound up over a tax debt.

UK-born James Williams, 47, is the sole director of Bean Away Southport Pty Ltd, which traded as Zarraffa's Coffee Ferry Rd Drive Thru between September, 2013 and August this year. The store is located at Southport Park Village, south of Southport Park and opposite The Southport School.

On July 12 an application was brought forward by the Australian Tax Office to wind up the company. That was granted by the Federal Court in Brisbane on August 16.

Tim Michael, of KPMG, was appointed liquidator and costs were awarded to the tax office for the amount of $3035.

Jimmy and Bernadette Williams pictured after the opening of their second Zarraffa’s Coffee franchise on Ferry Rd.
Jimmy and Bernadette Williams pictured after the opening of their second Zarraffa’s Coffee franchise on Ferry Rd.

Mr Michael did not return multiple calls or respond to requests for comment.

Mr Williams, who is the president of Gold Coast Basketball and a former business partner of ex-NBA star Shane Heal, declined to comment when contacted by the Bulletin.

A Zarraffa's spokeswoman said the Ferry Rd drive-through franchise was sold on June 28 to "a long-term Zarraffa's franchisee group".

Mr Williams doubled his number of outlets when he opened the Ferry Rd outlet in 2013 with wife Bernadette. It was the 64th Zarraffa's store at the time.

Jimmy Williams (right) pictured in his other role as president of Gold Coast Basketball. He is pictured here with Gold Coast Basketball manager Joel McInnes.
Jimmy Williams (right) pictured in his other role as president of Gold Coast Basketball. He is pictured here with Gold Coast Basketball manager Joel McInnes.

The couple had another Ferry Rd Zarraffa's store and Mr Williams was quoted by the Bulletin saying they enjoyed "great patronage" at their first shop.

"I love the brand and the product and for us it isn't a job, it's our life - and our staff understand this also," Mr Williams said in 2013.

"Ultimately, we thought the location was too good to pass up and we hope that our customers, new and old, will think so too."

Mr Williams' Facebook profile lists him as working as a network marketer at Isagenix.

Poster advertising an Isagenix-linked event with Jimmy Williams listed as speaker.
Poster advertising an Isagenix-linked event with Jimmy Williams listed as speaker.

The profile shows frequent trips taken by the couple to Isagenix conferences in Australia and New Zealand.

Isagenix is a private company based in the US that sells dietary supplements and personal care products. Its business model relies upon marketing distributors who are required to actively recruit new "members" to earn money.



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